{"id":264808,"date":"2022-09-11T15:23:00","date_gmt":"2022-09-11T12:23:00","guid":{"rendered":"https:\/\/inform.click\/tiktok-annonsintakterna-forvantas-na-11-miljarder-dollar-i-ar-mer-an-twitter-och-snapchat-tillsammans\/"},"modified":"2022-09-11T15:24:00","modified_gmt":"2022-09-11T12:24:00","slug":"tiktok-annonsintakterna-forvantas-na-11-miljarder-dollar-i-ar-mer-an-twitter-och-snapchat-tillsammans","status":"publish","type":"post","link":"https:\/\/inform.click\/sv\/tiktok-annonsintakterna-forvantas-na-11-miljarder-dollar-i-ar-mer-an-twitter-och-snapchat-tillsammans\/","title":{"rendered":"TikTok-annonsint\u00e4kterna f\u00f6rv\u00e4ntas n\u00e5 11 miljarder dollar i \u00e5r, mer \u00e4n Twitter och Snapchat tillsammans"},"content":{"rendered":"<p>\n  <strong>I ett n\u00f6tskal:<\/strong> Om det finns ett m\u00e5tt som verkligen illustrerar TikToks meteoriska uppg\u00e5ng p\u00e5 senare tid, s\u00e5 \u00e4r det appens annonsint\u00e4kter. Videodelningsplattformens globala reklamint\u00e4kter f\u00f6rutsp\u00e5s \u00f6verstiga Twitter och Snapchat tillsammans i \u00e5r och ser ut att komma ikapp YouTube 2024.\n<\/p>\n<p>\n  TikTok \u00f6vertr\u00e4ffade f\u00f6rra \u00e5ret annonsint\u00e4kterna fr\u00e5n den andra ton\u00e5rs-\/ungvux-app, Snapchat. Det \u00e4r inst\u00e4llt p\u00e5 att \u00f6vertr\u00e4ffa Twitter i slutet av detta \u00e5r ocks\u00e5. Forskningsf\u00f6retaget Insider Intelligence f\u00f6rutsp\u00e5r att TikToks int\u00e4kter kommer att tredubblas 2022 till 11 miljarder dollar, mer \u00e4n Snapchat (4,86 miljarder dollar) och Twitter (5,58 miljarder dollar) tillsammans.\n<\/p>\n<p>\n  Skulle TikTok forts\u00e4tta p\u00e5 sin nuvarande bana, f\u00f6rv\u00e4ntas det komma ikapp YouTube och dess annonsint\u00e4kter p\u00e5 23,6 miljarder dollar till 2024.\n<\/p>\n<div class=\"sds-iframe-wrapper fitvidsignore\" style=\"position:relative;padding-top:56.25%;max-width:100%;\"><iframe allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" src=\"\/\/www.youtube.com\/embed\/ZyX5IiPnqwk\" frameborder=\"0\"><\/iframe><\/div>\n<p>\n  Trots sin popularitet har kinesiskt \u00e4gda TikTok m\u00f6tt m\u00e5nga kontroverser genom \u00e5ren, fr\u00e5n Reddits VD <a href=\"https:\/\/www.techspot.com\/news\/84183-reddit-ceo-calls-tiktok-spyware-fundamentally-parasitic.html\" target=\"_blank\" rel=\"noopener\">som kallade det<\/a> &#8221;spionprogram&#8221; och &#8221;fundamentalt parasitiskt&#8221; till att Joe Bidens personal blev tillsagd att <a href=\"https:\/\/www.techspot.com\/news\/86157-joe-biden-staff-told-remove-tiktok-their-work.html\" target=\"_blank\" rel=\"noopener\">ta bort det<\/a> fr\u00e5n sina telefoner 2020. Donald Trumps administration f\u00f6rs\u00f6kte att f\u00e5 ByteDance att s\u00e4lja sin internationella verksamhet till ett amerikanskt f\u00f6retag; en grupp statliga \u00e5klagare <a href=\"https:\/\/www.techspot.com\/news\/93642-group-state-attorneys-general-launch-investigation-tiktok-effect.html\" target=\"_blank\" rel=\"noopener\">inledde en utredning<\/a> om TikTok och dess effekt p\u00e5 ungdomar; och det var en av m\u00e5nga kinesiska appar som <a href=\"https:\/\/www.techspot.com\/news\/85813-india-bans-59-chinese-apps-including-tiktok-tensions.html\" target=\"_blank\" rel=\"noopener\">f\u00f6rbj\u00f6ds i Indien f\u00f6r<\/a> tv\u00e5 \u00e5r sedan.\n<\/p>\n<p>\n  Men TikTok kommer sannolikt inte att oroa sig f\u00f6r all negativ press i USA, med tanke p\u00e5 att mer \u00e4n h\u00e4lften av dess int\u00e4kter i \u00e5r (6 miljarder USD) f\u00f6rv\u00e4ntas komma fr\u00e5n USA.\n<\/p>\n<p>\n  TikTok har redan \u00f6ver 1,5 miljarder globala anv\u00e4ndare och er\u00f6vrar den yngre marknad som Meta l\u00e4ngtar efter men <a href=\"https:\/\/www.techspot.com\/news\/91930-facebook-refocus-efforts-toward-serving-younger-users.html\" target=\"_blank\" rel=\"noopener\">forts\u00e4tter att f\u00f6rlora<\/a>, \u00e4ven om den fortfarande har en bit kvar innan den kommer ikapp Facebook (2,9 miljarder anv\u00e4ndare) och Instagram (2 miljarder anv\u00e4ndare) eller deras annons int\u00e4kter p\u00e5 85 miljarder USD respektive 82 miljarder USD. Men Facebook k\u00e4nde sig fortfarande tillr\u00e4ckligt nerv\u00f6s f\u00f6r att <a href=\"https:\/\/fortune.com\/2022\/03\/31\/facebook-meta-paid-republican-consulting-firm-targeted-victory-turn-public-opinion-against-tiktok\/\" target=\"_blank\" rel=\"noopener\">anlita en lobbyfirma<\/a> som utm\u00e5lade sin rival som en utlands\u00e4gd app och &#8221;ett verkligt hot&#8221;.\n<\/p>\n<\/p>\n<div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">\n  Inspelningsk\u00e4lla: <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/www.techspot.com\/news\/94158-tiktok-ad-revenue-predicted-hit-11-billion-year.html\">techspot.com<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>TikTok \u00f6vertr\u00e4ffade f\u00f6rra \u00e5ret annonsint\u00e4kterna fr\u00e5n den andra ton\u00e5rs-\/ung vuxeninriktade appen, Snapchat. Det \u00e4r inst\u00e4llt p\u00e5 att \u00f6vertr\u00e4ffa Twitter i slutet av detta \u00e5r ocks\u00e5. Forskning&#8230;<\/p>\n","protected":false},"author":1,"featured_media":124914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[698,607],"tags":[],"class_list":["post-264808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil","category-teknik-och-mer"],"_links":{"self":[{"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/posts\/264808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/comments?post=264808"}],"version-history":[{"count":0,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/posts\/264808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/media\/124914"}],"wp:attachment":[{"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/media?parent=264808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/categories?post=264808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inform.click\/sv\/wp-json\/wp\/v2\/tags?post=264808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}