{"id":251835,"date":"2023-10-02T11:00:00","date_gmt":"2023-10-02T08:00:00","guid":{"rendered":"https:\/\/inform.click\/18-exemples-de-marketing-de-guerilla-incroyablement-creatifs\/"},"modified":"2023-10-02T11:00:00","modified_gmt":"2023-10-02T08:00:00","slug":"18-exemples-de-marketing-de-guerilla-incroyablement-creatifs","status":"publish","type":"post","link":"https:\/\/inform.click\/fr\/18-exemples-de-marketing-de-guerilla-incroyablement-creatifs\/","title":{"rendered":"18 exemples de marketing de gu\u00e9rilla incroyablement cr\u00e9atifs"},"content":{"rendered":"<p>\n  J&rsquo;ai vu beaucoup de gens se plaindre que la publicit\u00e9 de rue n&rsquo;a pas beaucoup de place pour l&rsquo;innovation, mais ici nous sommes sur le point de contredire ces plaintes.\n<\/p>\n<p>\n  Comme tout autre support d&rsquo;espace publicitaire, les rues vous permettent \u00e9galement d&rsquo;atteindre des publics plus sp\u00e9cifiques, mais les rues ne se limitent pas \u00e0 cela car elles peuvent \u00eatre un espace d&rsquo;imagination cr\u00e9ative, et ces campagnes de street marketing cr\u00e9atives en sont une bonne preuve.\n<\/p>\n<p>\n  Le marketing de gu\u00e9rilla fonctionne parce qu&rsquo;il est simple \u00e0 comprendre, facile \u00e0 mettre en \u0153uvre et incroyablement peu co\u00fbteux. Ces campagnes de marketing cr\u00e9atives sont l&rsquo;exemple parfait de la fa\u00e7on dont les agences de publicit\u00e9 utilisent certains des esprits les plus cr\u00e9atifs au monde, en sortant des sentiers battus, pour produire des strat\u00e9gies publicitaires efficaces pour leur produit qui nous obligent \u00e0 entendre leur voix.\n<\/p>\n<p>\n  Exemples de marketing de gu\u00e9rilla les plus cr\u00e9atifs\n<\/p>\n<p>\n  Laquelle de ces campagnes de marketing vous ferait arr\u00eater et jeter un second regard&nbsp;! Faites-nous savoir dans les commentaires.\n<\/p>\n<h5>\n  1 C&rsquo;est une fa\u00e7on plus simple de faire essayer une montre de luxe IWC Schaffhausen \u00e0 quelqu&rsquo;un !<br \/>\n<\/h5>\n<h5>\n  2 Preuve d&rsquo;Ariel blanc.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19b1f2d0.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19b1f2d0.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  3 La nouvelle promotion du film Superman.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19d3ca85.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19d3ca85.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  4 Une publicit\u00e9 de la s\u00e9rie t\u00e9l\u00e9vis\u00e9e Law and Order.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19ee72fc.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b19ee72fc.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  5 Une id\u00e9e cr\u00e9ative de Folger pour transformer un \u00e9gout en une tasse de caf\u00e9 fumante.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a08b2aa.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a08b2aa.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  6 M\u00eame si vous n&rsquo;aimez pas la nourriture de McDonald&rsquo;s, vous savez que vous pensez aux frites.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a24299a.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a24299a.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  7 Canap\u00e9 Ikea au bon endroit.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a408b9a.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a408b9a.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  8 Un banc Nike qui ne permet pas de se reposer !<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a663949.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a663949.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  9 Une publicit\u00e9 miroir tr\u00e8s amusante et intelligente par Axe.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a807583.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a807583.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  10 Une barre chocolat\u00e9e de la taille d&rsquo;un camion.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a99f50e.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1a99f50e.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  11 Il est temps de casser un morceau.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1ab823dc.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1ab823dc.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  12 Une douche Sprite cr\u00e9ative sur la plage.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1adc95f0.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1adc95f0.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  13 Rouleau Hubba Bubba longue dur\u00e9e.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1af8a757.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1af8a757.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  14 Eating Monster pour la promotion du film des Simpson.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b19b7bd.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b19b7bd.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  15 Pouvez-vous imaginer vivre dans cet immeuble ?<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b3a6881.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b3a6881.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  16 Imodium montre pourquoi vous en avez besoin.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b5854b5.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b5854b5.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  17 IBM sur l&rsquo;intelligence.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b73e20f.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b73e20f.webp\" alt=\"\" \/><\/a><\/p>\n<h5>\n  18 Adidas \u00e0 son meilleur.<br \/>\n<\/h5>\n<p><a href=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b97c8b2.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/inform.click\/wp-content\/uploads\/2022\/11\/post-283237-6382b1b97c8b2.webp\" alt=\"\" \/><\/a><\/p>\n<p>\n  Si vous aimez ces tactiques de gu\u00e9rilla street marketing, alors <strong>PARTAGEZ<\/strong> -les avec vos amis. Ils les aimeront aussi.\n<\/p>\n<\/p>\n<div id=\"PostUnique_PostSource\" style=\"padding-top: 50px\">\n  Source d&rsquo;enregistrement: <a target=\"_blank\" rel=\"noopener nofollow\" data-pssr=\"\" href=\"http:\/\/www.instantshift.com\/2017\/05\/19\/creative-guerrilla-marketing\/\">instantshift.com<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai vu beaucoup de gens se plaindre que la publicit\u00e9 de rue n&rsquo;a pas beaucoup de place pour l&rsquo;innovation, mais ici nous sommes sur le point de contredire ces plaintes. Comme tout autre support d&rsquo;espace publicitaire, les rues vous permettent \u00e9galement d&rsquo;atteindre des publics plus sp\u00e9cifiques, mais les rues ne se limitent pas \u00e0 cela car elles peuvent \u00eatre un espace d&rsquo;imagination cr\u00e9ative, et ces campagnes de street marketing cr\u00e9atives en sont une bonne preuve. Le marketing de gu\u00e9rilla fonctionne parce qu&rsquo;il est simple \u00e0 comprendre, facile \u00e0 mettre en \u0153uvre et incroyablement peu co\u00fbteux. Ces campagnes de marketing cr\u00e9atives sont l&rsquo;exemple parfait de la fa\u00e7on dont les agences de publicit\u00e9 utilisent certains des esprits les plus cr\u00e9atifs&#8230;<\/p>\n","protected":false},"author":1,"featured_media":189623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[353,93,54],"tags":[],"class_list":["post-251835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-divertissement","category-referencement-et-marketing","category-web-et-wordpress"],"_links":{"self":[{"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/posts\/251835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/comments?post=251835"}],"version-history":[{"count":0,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/posts\/251835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/media\/189623"}],"wp:attachment":[{"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/media?parent=251835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/categories?post=251835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inform.click\/fr\/wp-json\/wp\/v2\/tags?post=251835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}